Volvo x Sergio Hudson Unveil New EX90-Inspired Collection
While Volvo has long been known for its lineup that embodies Scandinavian design and luxury, as well as safety-oriented innovation and unique approaches to performance, recent years have seen Volvo revolutionize its cars and its place in the automotive luxury world. Its latest safety innovations have placed Volvo firmly at the cutting edge of the industry, and its most recent vehicles boast stunning futuristic design and numerous high-tech luxury features.
As Volvo celebrates the 70th anniversary of its presence in the United States, the iconic Swedish luxury manufacturer has partnered with Sergio Hudson, one of the most buzzworthy names in the current American fashion landscape. Known for sharp tailoring, minimalist elegance, and a luxurious aesthetic that has been seen on iconic red carpets like the Met Gala and worn by celebrities like Beyoncé, Audra McDonald, Sheryl Lee Ralph, and Keke Palmer, Sergio Hudson’s luxury fashion and Volvo’s automotive excellence combine in a new limited-edition collection.
Sergio Hudson and Volvo combine sharp tailoring and Scandinavian luxury design.
1 of 5
Runway Meets the Road: Volvo Cars and Sergio Hudson Collaborate on Limited-Edition Collection
The new all-electric flagship SUV from Volvo, the EX90, served as the inspiration for the collection, and the collection’s car coat and belt embody not only Volvo’s simplistic, Scandinavian design language but also the new EX90’s serene sense of luxury, using materials found in the SUV and transforming them into luxurious apparel. Both the Volvo EX90 and Sergio Hudson feature American craftsmanship, as Sergio Hudson himself is a native of Ridgeway, South Carolina, and the EX90 is made in Ridgeville, outside of Charleston, South Carolina.
The Tailored Wool Blend car coat in the collection retails for $1,895, made from the same responsibly sourced, natural wool used in the EX90’s seat upholstery. It features an oversized silhouette and a mid-thigh length, in a Sergio Hudson take on a classic garment—the car coat. The Nordico belt in Dawn pays homage to one of Volvo’s most significant inventions, which contributed to the entire automotive industry: the three-point seatbelt. Retailing for $225, the Dawn color of the Nordico upholstery is the same as seen in the EX90. The platinum-inspired buckle features commemorative branding for the collaboration and pays homage to the Platinum anniversary of Volvo’s US presence.
1 of 9
Image Source: Volvo Cars
The collection has been styled with existing pieces from the Sergio Hudson line, and it’s available to purchase exclusively online for US, Canada, and UK customers, starting on October 20, 2025. Each piece will be made-to-order in limited quantities by Sergio Hudson Collections in the United States. Celebrating 70 years in the United States, Volvo partnered with one of the youngest and hottest American luxury fashion lines, using Sergio Hudson’s understated luxury to highlight the stunning materials and design of its new EX90 flagship.
Broad Arrow Las Vegas 2025 Preview: 2010 Bugatti Veyron
in *Sponsored, Auctions, Bugatti News, Veyron
The Bugatti Veyron is one of the most important performance cars of the modern era, a machine that didn’t only push the boundaries of speed, but redefined what was possible for a road-going automobile. Teeming with cutting-edge engineering and unrivaled performance at the time, the Veyron was record-breaking and genre-defining. It established the template for the 21st century hypercar and cemented Bugatti’s place once again among the world’s most coveted marques.
Now, Broad Arrow Auctions is honored to present this era-defining hypercar—the Bugatti Veyron—at its inaugural Las Vegas Auction, held in partnership with Concours at Wynn Las Vegas on 31 October. Surrounded by the energy and excitement of one of the automotive world’s most glamorous events, this is a rare opportunity to acquire a vehicle that represents the pinnacle of modern automotive achievement.
The significance of the Veyron extends well beyond its numbers. It was the audacious first production model from Bugatti under Volkswagen AG’s stewardship—a partnership that had given the marque a vital influx of funding and fresh expectations following the elegant EB 110. Born from automotive visionary and then Volkswagen Group Chairman Ferdinand Piëch’s daring vision to create a superlative engine, the Veyron would surpass anything the automotive world had ever seen. His quest for unmatched power and refinement led him to seek a marque with equal measures of heritage, artistry, and technical prestige. Volkswagen acquired Bugatti in 1998, reuniting the storied brand with its historic home in Molsheim in a concentrated effort to return the marque to its pre-war glory days. With Bugatti’s legacy of engineering marvels and Piëch’s groundbreaking technical ambitions, the stage was set for the creation of a modern icon: a car that would reclaim Bugatti’s place at the pinnacle of performance, innovation, and luxury.
Evolving from a series of Giorgetto Giugiaro-penned concept cars and design studies unveiled in 1998 and 1999, the production-ready Veyron EB 16.4 was crafted by Hartmut Warkuss, Volkswagen’s Head of Design, with exterior styling by Jozef Kabaň. Its name honors Pierre Veyron, the 1939 24 Hours of Le Mans winner for Bugatti, while E.B. nods to founder Ettore Bugatti. The 16.4 designation highlights its monstrous 8.0-liter, quad-turbocharged W16—delivering 987 horsepower and 922 lb-ft of torque through a seven-speed Ricardo dual-clutch automatic transmission and permanent Haldex all-wheel drive. With ten radiators cooling the W16 motor and other components, Michelin tires designed specifically for the Veyron’s speeds, and SGL Carbon carbon-ceramic brakes with AP Racing eight-piston titanium calipers in front and six-piston calipers in rear, the Veyron is well-equipped for maximum velocity. While top speed is electronically limited to 213 mph, inserting the included Speed Key and selecting the Top Speed Mode while at a standstill unlocks the car’s mind-boggling 250-plus mph capability. Yet, the cockpit is abound with luxury, featuring hand-stitched leather throughout; complemented by brushed aluminum and tasteful hints of carbon fiber. The Bugatti Veyron is truly a no-compromise runway missile clothed in full evening dress.
The production Veyron was unveiled in 2005 and immediately enthralled the public. During testing sessions that April at Volkswagen’s enigmatic Ehra-Lessien test track and with German officials on hand, the Veyron recorded a top speed of 253.81 mph—a world record for the fastest road-legal production car. The Veyron’s blistering speed was not simply a one-off either; just a year later, Top Gear’s James “Captain Slow” May reached a top speed of 253.2 mph at the same track—just half a mph off the official speed record. Positively smitten by the new age hypercar, Top Gear went on to crown the Veyron their 2000 Car of the Decade and the 2005 Best Car Driven All Year. Bugatti’s new masterpiece won over even its harshest critics once they got behind the wheel. Legendary McLaren F1 designer and initial skeptic Gordon Murray called the Veyron “a huge achievement” after getting behind the wheel. In his article for Road & Track, Murray wrote, “The styling is a wonderful mélange of classic curves and mechanical edges and elements—this should ensure that the car will still look good years from now and therefore have a chance of becoming a future classic.” There is no better endorsement of a car’s design than that of the man who designed arguably the most collectible and timeless supercar of the modern era.
The Veyron was more than just a superlative car; it was a cultural phenomenon. It became a symbol of engineering bravery, featured across media and revered by enthusiasts and the general public alike. It pushed its rivals in the hypercar wars to elevate their own limits, reshaping what the automotive world considered possible. For an entire generation, the Veyron was the dream car—the name that defined “fastest” in the modern lexicon, and the benchmark against which every subsequent hypercar would be measured.
Bugatti produced just 252 Veyron 16.4 Coupes over the car’s ten-year production run, further adding a flair of rarity to the vehicle’s ever-growing eminence. Today, the Veyron holds a hallowed place in the collector car world, standing shoulder to shoulder with other icons as one of the most important performance cars of the last half century. Its rarity, technological brilliance, and cultural cachet ensure enduring desirability. With only 76 Veyrons built for the United States market, examples with strong provenance and proper maintenance are rarely on the market.
Set to be offered at Broad Arrow’s inaugural Las Vegas Auction on 31 October 2025, this 2010 Bugatti Veyron is a U.S. market example—finished in two-tone Black and Blue with a Black leather interior. A clean CARFAX Vehicle History Report shows that the car was first purchased by a collector in Silicon Valley, California, in May 2009. It was regularly serviced at Silicon Valley Auto Group and Luxury Cars Los Gatos, including its 10,000-mile service and a radiator replacement in 2014. The Veyron accrued the majority of its miles under this owner, who retained the hypercar for seven years, before selling it to a Florida-based owner in December 2015. The car remained in Florida for much of its life, between its next owner in 2016 and in the care of Prestige Imports, who serviced it regularly even after it was sold to its current owner in 2023. It received new tires during last year’s comprehensive service and underwent its next annual service and inspection at Bugatti Beverly Hills in August 2025. Thanks to this timely and meticulous servicing, the next caretaker will now be able to purchase Bugatti’s coveted Passeport Tranquillité extended warranty and enjoy trouble-free ownership via official factory service and care.
Freshly serviced, warranty-ready, and offered with just 6,515 miles at cataloging, this original Veyron is a superb example of Bugatti’s innovative record-breaking hypercar. It remains one of the most significant performance cars ever built—a collectable landmark of design, technology, and outright speed.
From elegant pre-war classics to advanced modern supercars, Broad Arrow invites you to explore the Las Vegas Auction, a single-day sale set to be an unforgettable event. Visit broadarrowauctions.com to browse the complete lineup and register to bid.
Related Articles
ECD Auto Design Partners with Chelsea Truck Company to Launch Bespoke New Defenders and Grenadiers in the USA
ECD Auto Design, America’s leader in luxury custom vehicles, has announced a new partnership with the Chelsea Truck Company to bring an unprecedented level of personalization to the U.S. market. This collaboration will focus exclusively on brand-new Land Rover Defenders and Ineos Grenadiers, transforming them into bespoke creations that blend modern capability with striking, individualized design.
A New Era of Tailored Luxury
This partnership unites Chelsea Truck Company’s bold, fashion-forward design ethos with ECD’s state-of-the-art U.S. facility. For the first time, American customers will have direct access to Chelsea’s iconic styling, paired with ECD’s craftsmanship and design process, to create vehicles that feel as personal as they are powerful.
“Our clients want more than a vehicle—they want a statement,” said Elliot Humble, CTO of ECD Auto Design. “This partnership with Chelsea Truck Company allows us to deliver exactly that: new Defenders and Grenadiers styled to reflect each customer’s taste, from refined luxury to aggressive urban edge. No two builds will ever look the same.”
The Bespoke Experience
Every commission begins with a collaborative design session, where customers work alongside ECD’s design team to tailor every detail:
- Exterior Presence – Wide-body kits, exclusive Chelsea styling elements, unique paintwork, and bold wheel options.
- Interior Craftsmanship – Premium materials, hand-stitched leather, tailored trim finishes, and seating layouts that match each client’s lifestyle.
- Lifestyle Performance – Subtle enhancements for comfort, utility, or off-road adventure, all within the platform of a brand-new vehicle.
“Personalization is the future of luxury,” Humble continued. “What excites us most about this collaboration is the freedom it gives customers. We’re not talking about packages or trim levels—we’re offering the chance to co-create a Defender or Grenadier that feels like it could only belong to you.”
Built in the USA, Styled with a British Influence
All commissions will be crafted at ECD’s Florida headquarters, with Chelsea Truck Company’s design DNA woven into every build. Each new Defender or Grenadier will deliver modern reliability, safety, and performance while standing out with bespoke styling that sets it apart from anything else on American roads.
Availability
ECD Auto Design and Chelsea Truck Company are now accepting commissions for bespoke new Land Rover Defenders and Ineos Grenadiers in the United States. Lead times are as little as two weeks. A range of ‘ready to drive’ vehicles will be built for ECD’s retail units over the coming months. Contact ECD today to discuss your custom Defender or Grenadier. ECD will also be launching a similar offering for Jeep Wranglers and Range Rovers in the coming months, so keep an eye out for more stunning creations.
