Bertone GB110 Meets Arancio Zero: A Color That Defined an Era
Built to commemorate 110 years of the renowned Italian automotive styling house, Bertone, and limited to just 33 examples, the GB110, designed by Andrea Mocellin and first shown in 2022, is already a highly collectible exotic car and announced the rebirth of the brand. But the new Arancio Zero finish seen here adds another dimension. It is a direct callback to founder Nuccio Bertone’s favorite hue from the 1970s, a bright orange he loved so much that he painted the ceilings of the Centro Stile in Caprie with it. That simple act turned a design studio into a bold statement about what Italian design could be: fearless, vivid, and unapologetic.
Bertone’s role in shaping that era of the automobile simply can’t be overstated. Back in the 1960s and 70s, Italy’s coachbuilders Pininfarina, Italdesign, and Zagato were hard at work rewriting the language of automotive form. But it was Marcello Gandini and Bertone that truly defined the wedge era, responsible for design icons like the Lamborghini Countach, and concept cars such as the Alfa Romeo Carabo, and the Lancia Stratos Zero (seen below), which, coincidentally, was also painted in a bright orange and displayed at the Petersen Museum a few months ago. These were the sort of cars that made everything else on the road look dated overnight.
It is that very lineage that links the GB110 to this heritage through Arancio Zero and serves as a defining bridge to a moment in time when Italy set the ball rolling for the world of automotive design for decades to come. But speaking of bold colors, ironically, this announcement from Bertone comes just days after Apple unveiled the iPhone 17 Pro in a bold Cosmic Orange. While the two aren’t even remotely connected, the coincidence highlights how color trends can resonate across industries.
Think about it: Color is often the first thing anyone notices about your car, and besides the standard palette, today, automakers operating in the high-end and luxury car space offer an extensive choice of bespoke colors and finishes, with the option to also have a color lock-out to further tie-in exclusivity. In the collector space, certain hues also end up becoming cultural markers. Think of Rosso Corsa Ferraris or Porsche’s Guards Red. For Mercedes, a shade like silver metallic ties its racing heritage to production models, and for Lamborghini, it was shades like the polarizing Verde Green that we touched on not too long ago, that divided opinion, but ultimately cemented its place in time. https://www.instagram.com/p/DOvxDKfCDxC/embed/captioned/?cr=1&v=14&wp=540&rd=https%3A%2F%2Fnews.dupontregistry.com&rp=%2Fnews%2Fbertone-gb110-meets-arancio-zero-a-color-that-defined-an-era%2F#%7B%22ci%22%3A0%2C%22os%22%3A1036.9000000953674%2C%22ls%22%3A21.200000047683716%2C%22le%22%3A21.200000047683716%7D
Arancio Zero belongs to that same tradition. By linking the GB110 to Bertone’s rebellious 1970s design ethos, it transforms an already seven-figure collectible into something that tells a story every time you see it in your garage. It highlights an aspect often overlooked: the emotional story behind a finish, which can elevate a car’s significance well beyond its mechanical numbers. Yes, the GB110 delivers 1,100 horsepower from a 5.2-liter V10; it packs performance figures to rival most high-end exotic cars, but those details alone don’t explain why someone would fight to secure one.
So, where does that leave you? If you’re considering a hypercar that speaks louder than its spec sheet, the GB110 in Arancio Zero does offer something quantifiable: a shade with historical context, limited production numbers, and an unbroken lineage to one of Italy’s most influential design families. In a market where color is often an afterthought, this i
Golden Sahara II Headlines Mecum’s Larry Klairmont Legacy Auction in Chicago
in News
Mecum Auctions honors Larry Klairmont with a no-reserve sale of 275 collector cars and 1,000+ pieces of Road Art in Chicago.
For decades, the late Larry Klairmont’s collection stood out as one of the most impressive private automotive museums in the country. Located in Chicago, Klairmont Kollections became a must-visit for enthusiasts who wanted to see everything from prewar classics to futuristic show cars under one roof. Known for its variety and sheer size, the collection mirrored Larry’s lifelong passion for design, performance, and automotive history. This September, that legacy will take center stage in an emotional and historic sendoff as Mecum Auctions presents “Larry’s Legacy: From the Larry Klairmont Collection.” From September 20–21st, the event will see 275 collector vehicles and more than 1,000 pieces of art cross the block at no reserve.
Headlining the auction event is one of the most iconic dream cars of the 1950s, the Golden Sahara II. Famous for its space-age styling and early experiments with technology like remote-controlled driving, the Golden Sahara II has long fascinated collectors and historians. Alongside it, Mecum will present a wide range, including the 1947 Tatra T87, a rare postwar car known for its rear-mounted V-8, and the 1926 Rickenbacker Eight Super Sport. With everything selling at no reserve, the opportunity to purchase pieces of this scale and significance rarely comes around in the collector car world.
The upcoming auction will also feature more than 1,000 pieces of Road Art, ranging from neon signs to vintage gas pumps. Highlights include the Rolls-Royce Bowser Clock Face Gas Pump, a Gilmore Go-Kart and Mannequin, and a Chicago Motor Club Porcelain Neon Sign. Together, these items help tell the story of a collection curated for its vehicles and the culture surrounding them.
Leading up to the auction, Klairmont Kollections will reopen briefly for final public viewings September 13–14th and September 19, giving enthusiasts a chance to walk the halls of Larry’s legacy one last time. Tickets are just $20, and proceeds will benefit the foundation, assuring that his passion continues to impact Chicago.
Source: Mecum Auctions
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While most can expect that any new supercar comes from a factory with a huge sticker price, some of the most expensive Lamborghinis reach well past the million-dollar mark. The Italian automotive manufacturer is not only known for developing regular production models like the Aventador, Huracàn, and Urus but also for engineering exclusive examples for its most affluent clientele. Lamborghini’s most expensive supercars and hypercars are consistently increasing in value, passing discreetly between a select group of collectors. In addition to these cutting-edge machines, the Italian automaker’s priciest models also encompass the pioneering classics that blazed the trail.
Exclusive Factory Masterpieces
The most expensive Lamborghinis, with the exception of rare barn finds and low-mileage models, are limited new production chassis that are not available in dealerships. The most expensive new Lamborghini: the 2013 Veneno was only produced in four versions with an MSRP of $4 million. Its second rarest model came in 2011 with the introduction of the track-only Lamborghini Sesto Elemento. Only 20 examples had been made available worldwide, and each sold for a whopping $2.2 million. The most current to leave the Sant’Agata Bolognese facility was the Sián FKP 37, the first super sports car powered by a V12 engine and hybrid technology. The 37 individually configured specs were produced at a starting price of $3.7 million each.
High-Dollar Historics
As previously noted, the priciest Lamborghini models extend beyond the scope of typical new car contracts. In fact, a 1971 Lamborghini Miura SV once sold at auction to an avid collector for a jaw-dropping $3.6 million and a Lamborghini Veneno Roadster once sold for $8.3 million. The tradition of high-dollar raging bulls resumes even today with 6-speed manual transmission Murcielago configurations selling for triple their original $354,000 sticker price. At duPont REGISTRY, we pride ourselves on offering pristine examples of Lamborghini’s most influential supercars and hypercars. Discover the most expensive Lamborghinis for sale on duPont REGISTRY by clicking the links below.
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